Tyrant Youth Organization (Marketing Summary)
Tyrant Youth Organization
Market Analysis Summary
Tyrant Youth Organization is a program that is in direct response to the growing number of young people that are either falling through the cracks at school or are already entangled with the juvenile court system. Tyrant Youth Organization offers at-risk youth the opportunity to make a dramatic change in their lives. The program is positioned to be most assessable to young people who otherwise would be swept into the juvenile court system or frequent school detention.
The goal of the program is to identify youths who are going to have a turbulent transition to adulthood and offer positive support system to avoid the pitfalls that can derail their lives. The focus is slightly different at each level. At the elementary school level, mentors strive to guide the young person back into the mainstream of class activity in order to destroy the negative elements that can turn a student off to school. With middle school students, Tyrant Youth Organization provides mentors that serve as developmental role models for young people looking for direction. Sometimes it is as easy as a young person identifying with his mentor rather than a person involved in criminal or destructive activities. Once a student has entered high school with a history of classroom disturbances and poor academic skills, it takes a tremendous proactive effort to assist a student in redirecting their lives. Tyrant has found that group activities can service as a powerful re-enforcement of hopeful behavior.
4.1 Market Segmentation
Tyrant Youth Organization has a number of market focuses that are key to the program’s success.
•Youth who are overcoming stressors in their lives, such as gangs, poverty, discrimination, abusive situations, addictions, unstable homes, and academic life, are the primary marketing focus of Tyrant Youth Organization. Mentoring programs foster positive changes through sports, goal setting, self-discipline, skill development, Personal Development, Life Principles, Business Principles and friendship.
•Families are also the marketing focus when adult mentors are able to help youth work on solutions for their family stresses, and provide an objective but caring sounding board. As a result, many youth and their families report improved relations at home. Families must buy into the benefit from our United Parenting program, a 10-month series of custom-designed information and discussion groups that enrich parenting effectiveness, especially in the area of cognitive skills associated with family management practices.
•Marketing also attracts mentors to Tyrant Youth Organization because they care about kids and their community. The typical mentor-youth relationship demands a commitment that must be sold to the potential mentor. For most mentors, this experience changes their lives, taps their inner resources, and challenges their convictions and beliefs.
•Ultimately, Tyrant Youth Organization is marketed to Inland Empire and Riverside Communities as a critical social support system young people.